Hi! My name is Mai Vu
I’m a Marketing person who has over 3 year working full-time in Marketing field, from communications to digital performance and CRM.
About my most recent job, I worked full-time for Shopee Vietnam in Ho Chi Minh Office as a Digital Media Planner for 11 months, in which I take responsibility for conducting media plans for strategic key brands in FMCG and Electronic & Home Appliances. As a media planner, I am required to do research and analysis about the brand, its sales performance on E-commerce platforms, and market trends in order to produce the most effective media plan to target the right customers and achieve the KPI in sales via Off-site Ad Platforms (incl.: Facebook, Google, Tiktok). I’ve also played a role as a Digital Marketing Consultant to help the brand select suitable ad channels, allocate a monthly budget, and provide marketing messages and creatives in order to achieve the highest performance.
I am currently working as a Co-Founder and Product & Marketing Lead of High Tea Story, in which I take responsibilities in designing products, operating online & offline marketing events, producing content & brand images for Social Media, as well as developing E-commerce platforms to sell premium English tea products in Vietnam.
Here are several projects/products I have developed for High Tea Story:
Exploring Tea Collection includes 4 different tea flavours packed in biodegradable pouches, conveniently provide people new tastes and exploring tea experience. Additionally, the idea for this product was come up around Christmas, so it not only an ideal Christmas gift at reasonable cost, but also can be reused for Xmas decoration.
The Finest Tea Collection is a pack of two rectangle boxes, featuring 10 different teas – available in sets of 20 single-serve tea sachets. Instead of having to choose among hundreds of tea flavours to find your own favourite teas, this Tea Collection offers a range of loose leaf teas, fruit & herbal teas – customers can treat their tastebuds to the fine teas and enjoy our best picks daily!
Mid-Autumn Festival Gift Boxes 2021 is named “An” – means “Peacefulness”. Each box includes 4 small mooncakes, an Exploring Tea or an Artisan Tea Bag, a bookmark and a hand-writing postcard for personal message/wish.
In Asian tradition, people have used cloth to wrap precious items, that we came up to an idea of packing the gift box skilfully and carefully in a soft linen fabric, which is hand-embroidered with the branded camellia branch by the craftsmen of famous Tu Van craft village in Hanoi.
The corporate gift is not simply to show the care and goodwill of a company to their partners, but also the professionalism and thoughtfulness of the whole team.
Vietnam Women’s Day Gift Boxes exclusively designed by High Tea Story for University of Sydney sending to their Vietnamese clients. Each Gift Box includes a cake box, a pack of Finest Tea Collection, and a postcard customised for University of Sydney.
High Tea Workshops are fun, interactive events about Tea Cocktails, Tea & Food Pairing and British’s Afternoon Tea Culture, aiming to create a delightful culinary experience.
Throughout the activities in our Workshop, participants will enjoy the teas and learning more in a relaxed and informal setting, with friendly people.
I also assisted the Regional Manager (VN) of Oxford International Education Group in producing marketing materials for Vietnam markets, as well as assisting the Regional Sales Manager doing training events for key agents in Ho Chi Minh & Hanoi.
Here are marketing materials I have done for Oxford International Education Group in Vietnam:
Postcards and Xmas card
Label for goodies
Before going back to Vietnam, I worked as a Marketing Executive at an independent tea company – Camellia’s Tea House in London from Jul. 2019 – July. 2021, in which I took responsibility for both B2C and B2B marketing via online & offline platforms, as well as assisted Management Team in generating branding & organising events. Here are several projects/achievement I have done when working at Camellia’s Tea House.
– Sales revenue offline and online stores increased by 30% – 35% in the 4th quarter of 2019 (compared with 2018), with the number of Online Store’s new users increased by 18.9% in Summer 2020.
– The number of Instagram’s new followers organically increased by nearly 40%, from 7k to 12.7k.
– The open rates of the Monthly E-Newsletter are approximately 35% – 45%.
Writing marketing content for B2B clients: Festive Afternoon Tea at Stafford Hotel in St James’ London, Weavers’ House Spa, Monart Day Spa, SenSpa at Careys Manor, Aviator Hotel, Shine Your Light Awards 2019, Hankyu Osaka British Fair 2019.
Writing blogs: Old Fashioned Cocktail Recipe with an Earl Grey Orange Tea Twist, Tea and Chocolate Pairing Guide, 6 reasons why drinking tea can help improve health, Marigold – Medicinal Flower, Afternoon Tea History, Wellness Tea To Warm You Up On A Cold Day, Elderflower – Therapeutic Flower, The Story of Japanese Green Tea, The Art of Japanese Gyokuro Tea, Rose – Nutritious Flower For Ageless Beauty.
Organising Events: Tea training at Penny Hill Hotel & Spa in Surrey, UK in December 2019, Tea Tasting events at Sangri La Hotel in July 2019 and January 2020 for VIP guests, Tea Tasting event at Le Cordon Bleu London in Febuary 2020.
Doing photoshoots for Aqua Lounge & Restaurant in The Shard London in September 2020, Dominique Ansel Bakery London in August 2020, Corinthia Hotel London in November 2019